I'm doing some pre-launch marketing for a project that won't be complete for another couple months. In addition to a typical content marketing strategy, I want to try running a simple giveaway contest with the goal of building a mailing list and eventually a community around the startup.<p>I know I'm not the first person to try this so I'd love to hear from anyone who's already gone down this path. Here's a few questions that I'm sure anyone else thinking of running a contest would find useful.<p>What startup was your contest for?
What did you give away?
How did you get the word out?
How long did it run for?
What were the results?<p>Our contest is for a project called Shadenut (http://shadenut.com). It's an app to help professional and DIY mechanics look up the technical details of any car. I'm think of giving away a fancy torque wrench[1] since it's something that every person in our market needs and will put to good use.<p>I'll be sure to recap the details of my own contest here when it's complete.<p>[1] https://store.snapon.com/TechAngle-174-Models-Ratcheting-Flex-Head-Torque-Wrench-Electronic-TechAngle-174-Flex-Ratchet-12-5-to-250-ft-lbs-1-2-drive-P760213.aspx
Here's a good resources that helps you identify what to give away. <a href="http://blog.videofruit.com/marketing-giveaway/" rel="nofollow">http://blog.videofruit.com/marketing-giveaway/</a> Good luck with everything, let us know how it goes.