I Have an Apple Watch, and I'm Ashamed to Wear It

It sounds like this is more of a minor case of social anxiety than a problem with early adoption of the Watch to me.

&gt; Apple’s push to build a fashion brand with this device was certainly understood by me, but disliked.<p>To &quot;build&quot; a fashion brand?<p>Oh please. Apple has been about aesthetics and being a status symbol since the turn of the century.