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Ways to save Apple (1997)

103 pointsby 666_howitzerabout 10 years ago

18 comments

stevebotabout 10 years ago
Funny how some of these are way off, while others are pretty spot on:<p>7. Don&#x27;t disappear from the retail chains. Rent space in a computer store, flood it with Apple products (especially software), staff it with Apple salespeople, and display everything like you&#x27;re a living, breathing company and not a remote, dusty concept.
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lyinsteveabout 10 years ago
&gt;50. Give Steve Jobs as much authority as he wants in new product development.
MiguelVieiraabout 10 years ago
If you&#x27;d bought $10,000 of AAPL stock when this article was published (June 1997), it would be worth about $523,000 today, excluding dividends.
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jasonlmkabout 10 years ago
&gt; 98. Testimonials. Create commercials featuring real-life people in situations where buying a Mac (or switching to a Mac) saved the day.<p>This is an example of one thing that Apple gets really right. For some reason, other companies have found it really difficult to achieve the success that Apple has with their commercials and branding. Some (in my opinion) great work by Apple:<p>1. 2013 Christmas Commercial (<a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=v76f6KPSJ2w" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=v76f6KPSJ2w</a>)<p>2. Shot on iPhone6 (<a href="https:&#x2F;&#x2F;www.apple.com&#x2F;au&#x2F;iphone&#x2F;world-gallery&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.apple.com&#x2F;au&#x2F;iphone&#x2F;world-gallery&#x2F;</a>)
acqqabout 10 years ago
&gt; 24. Pay cartoonist Scott Adams $10 million to have Dilbert fall in love with a Performa repairwoman.<p>I can bet this was submitted by Scott Adams himself. It&#x27;s sounds completely like him.<p>And that gives you the idea of the worth of these &quot;101 ways&quot; even at the moment they were published.
JacobAldridgeabout 10 years ago
tl;dr <i>&quot;101. Don&#x27;t worry. You&#x27;ll survive. It&#x27;s Netscape we should really worry about.&quot;</i>
hoodoofabout 10 years ago
Kinda weird how much of this is the opposite of what worked.
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DigitalSeaabout 10 years ago
I love reading posts from the past like this, ironic how things actually played out for Apple. Interestingly a few of the points actually happened, specifically; point #7, point #12, point #14 and more interestingly &quot;39. Build a laptop that weighs 2 pounds.&quot; - kind of fitting that this played out for Apple focusing on thinner and lighter products than competitor offerings.<p>This takes me back to the days leading up the new release of the first iPhone. Everyone was predicting that an Apple phone would fail, that Apple should stick to what they know and in a short amount of time they proved everyone wrong and became the largest smartphone manufacturer in the world.
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gambiterabout 10 years ago
&gt; 31. Build a PDA for less than $250 that actually does something: a) cellular email b) 56-channel TV c) Internet phone.<p>Here, here! If it&#x27;s a measly 55-channel toy, I&#x27;m sending it back.
wyldfireabout 10 years ago
&gt; 97. Have Pixar make 3001, A Space Odyssey, with HAL replaced by a Mac.<p>Kinda like Wall-E&#x27;s charge-cycle-complete boot sound and EVE&#x27;s iPod-inspired design.
pdxgeneabout 10 years ago
I remember reading this in 1997, about a year after I switched from the awful Mac Performa that I had used in college and dragged out west with me to the first in a series of increasingly uninspiring beige WinTel boxes. It would be nine years before I switched back.<p>It&#x27;s really easy to engage in hindsight-powered analysis. This article seemed perfectly reasonable at the time.
molmaloabout 10 years ago
There are some very interesting things here... Some jewels that proved to be very accurate, and some that were way off... But i think that the positive ones are winning...<p>#1 - Foxconn.<p>#2 - OSX for computers, iOS -&gt; iPhone, iPad, AppleTv<p>#3 - Debatable, but one could argue that Apple Store did this at first<p>#4 - Steve Jobs listed in <a href="http:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;One-dollar_salary" rel="nofollow">http:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;One-dollar_salary</a><p>#5 - iPhone #, iPad #, but not related with speeds, besides of &quot;greater number, greater speed&quot;<p>#7 - Apple Stores<p>#8 - 1998. I still remember the ad with Shes A Rainbow<p>#10 - Well, they did build an enormous image.<p>#9, #11, #12 - Or... do just the opposite xD<p>#13 - Hello, I&#x27;m a PC.<p>#14 - Again, 1998. G3, and everything that came next...<p>#15 - Say Hello to China!<p>#16 - YMMV :)<p>#17, #18 - This will contradict the next one. A corporate won&#x27;t buy based on fanaticism (at least in theory... I hope...)<p>#19 - They did what they could, with what was available back then.<p>#21 - With this item and #31... I really don&#x27;t know what to think...<p>#22 - #24 - No, no, no.<p>#25 - Portables and mobile! That was the future back then. And they did... eventually. # 26 - Here comes China again!<p>#27 - Or... make it <i>expensive</i>... I mean... <i>exclusive</i><p>#30 - Secure the hearts and wallets of college students, OK. But with marketing.<p>#31 - What kind of advice is this?? That will NEVER, EVER work, cellular email? <i>Internet Phone</i> ??? ... Oh.. wait.<p>#32 - Always start with: We have sold X number of Y!<p>#34 - Done.<p>#36 - Hello iBook<p>#37 - Ok. Hello OSX<p>#39 - Easier said than done. Tech was not there yet. But eventually...<p>#40-43 - It didn&#x27;t matter.<p>#44 - Or just buy someone who does... Hello Siri<p>#47 - New upgrade path: just buy the new device.<p>#50 - Give Steve Jobs as much authority as he wants -&gt; OK!<p>#51 - Speak with both, but mostly to the consumer, yes. (through ads, and paid journalists...) #53 - And sell everything from Ireland!<p>#54 - Ok<p>#59 - You can&#x27;t have #15 (dump newton) and this (invest heavily in newton technology)... choose one. One could say Apple choose #59.<p>from here, a lot of the items seem like jokes...<p>#60 - Again, contradicting with previous items.<p>#63 - Ok. #70 - Ok! #76 - Ok, and bye bye PowerPC Eventually.<p>#94 - Maintain differentiation between Wintel and Apple... Even when using intel technologies, <i>we are not a PC</i>.<p>#95 - Hello, I&#x27;m a Mac.<p>#101 - Bingo!
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Lanceyabout 10 years ago
&gt; 8. Buy a song. Last year, it would have been &quot;Respect&quot; by Aretha Franklin. This year, maybe it&#x27;s &quot;Ain&#x27;t too Proud to Beg.&quot;<p>Why buy one song when you can buy all of them?
Eric_WVGGabout 10 years ago
this has made Hacker News many, many times<p><a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=7877980" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=7877980</a>
mikeechoalphaabout 10 years ago
31c was a pretty good idea
mamiabout 10 years ago
1. limewire
JacobAldridgeabout 10 years ago
Single page: <a href="http:&#x2F;&#x2F;archive.wired.com&#x2F;wired&#x2F;archive&#x2F;5.06&#x2F;apple_pr.html" rel="nofollow">http:&#x2F;&#x2F;archive.wired.com&#x2F;wired&#x2F;archive&#x2F;5.06&#x2F;apple_pr.html</a>
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terminusabout 10 years ago
Ye, Gods. Yet another Apple story.<p>They are a for profit (and quite a lot of it) corporation that makes shiny gadgets.<p>Why do we keep talking about them incessantly? If we are not talking about what Apple is doing now, then we are talking about what somebody said about Apple 20 years ago.<p>I&#x27;m of course making the problem worse or meta-worse, if you will, by talking about talking about Apple, but I just don&#x27;t understand this whole deification of a profit making entity.
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