"7. What’s your secret sauce? ... We hope to come up with Something Big in 2010."<p>Hmm. I harbor hope that he's kidding. I'm more and more a believer that the only secret sauce that matters is relentless execution and incremental improvement over many years. Sure, some companies will happen upon the magical product-technology-market puzzle piece that ends up being worth a billion dollars, but that's playing the lottery, not running a business.
Great article, well above the standards of Techcrunch lately. I agree with the seven deadly sins being the best advice on there. VC's want to know why people wont stop using your idea not why they will want too.