There is also the issue of Google Analytics / Segment.io hoarding massive amounts of BizIntel. I prefer Piwik:<p><a href="https://piwik.org/" rel="nofollow">https://piwik.org/</a><p>The EFF.org site uses Piwik and for good reason.<p>And where possible, I like to move data around when I can and make it portable:<p><a href="http://dataportability.org/" rel="nofollow">http://dataportability.org/</a>