While this sounds cute, I'm not sure what the incentive is for anyone to actually buy something they wouldn't have, or pay more than they otherwise would. Maybe it'd be more fun to participate if the idea were very clever. This seems about as witty as dressing up as a "non-participant" for Halloween.
I believe the world would be a better place if there were no special sale events. That way you can buy what you want whenever you want without having to worry about someone else buying it for 30% less a week later. Also saves that useless hassle of searching for deals!
This seems like a fairly lame fundraising attempt to save a business. The main problem with that is that people do fundraisers for charitable causes, not to save a dying business. And they raise money for a charitable cause they feel is, in essence, a good investment. Keeping a business limping along -- which presumably hasn't resolved whatever underlying problem got them in this mess -- is not something most people would consider 'a good investment'.<p>They would have been better off posting "Sale!!" or even "Going out of business! Clearance -- Everything MUST Go!" signs and doubling all their prices. I say this in part because I read an anecdote where some new employee accidentally marked prices up rather than down on the stuff labeled as being 'on sale' and it sold like hotcakes.