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7 reasons software developers should learn marketing

5 pointsby FollowSteph3almost 10 years ago

1 comment

dozziealmost 10 years ago
&gt; 1. Improved career prospects<p>Engineers&#x27; career prospects are already excellent. No need to bother based solely on this point.<p>&gt; 2. It’s not rocket science<p>Standing on hands while picking one&#x27;s nose is not one, too. It&#x27;s not a reason to learn it, though.<p>&gt; 3. Less reliance on marketing people<p>This one might be sensible argument, but it&#x27;s actually a duplicate of 7.<p>&gt; 4. Number crunching [...] Being good at crunching numbers is a big bonus for some aspects of marketing.<p>So? It&#x27;s a reason for one to learn marketing? Because his&#x2F;her current skills might be useful there? It could be a reason if those were useless everywhere else.<p>&gt; 5. It’s interesting<p>No, it&#x27;s not, it&#x27;s boring. Like archeology. Some people find it interesting, some do not.<p>&gt; 6. Diminishing returns on development skills [...] you won’t improve as much between your 9th and 10th year of programming as you did between your 1st and 2nd year.<p>Oh, you would be surprised. There&#x27;s so much in software engineering to discover, one just needs to look a little higher than building just another web shopping application.<p>&gt; 7. You’ll need it if you ever start your own software business<p>Yes. Or maybe not, if I happen to have a co-founder who already knows it. And not everyone starts their own business, plenty of people just works for somebody else.
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