As a total outsider basing this on public press, I see this as Noto being the one organized and disciplined person in a madhouse. People who are organized, disciplined and willing to work a tremendous amount of hours tend to get assigned a lot of work because it gets done. And when a firm is very disorganized, those types of people become even more valuable.<p>The key question I see is can Twitter be run by a non-product guy?
Not really sure what Mr. Noto brings to the table besides trying to sell the stock to institutional investors and others on wall street.<p>I don't want to discount Mr. Noto, however I really don't think he can turn twitter around. They need someone who can think ahead into the future, take bold risk, actually be in the office every day.<p>Compared to Facebook I just don't see Twitter "Moving Fast and Breaking Things", not because they don't have the talent; but they just lack a clear direction.