I really enjoyed this talk. One of my favorite parts was a list of book recommendations Kevin provided at the end:<p>- call to action<p>- landing page optimization<p>- small giants<p>- the ultimate question (how to design surveys and define meaningful metrics)<p>- why marriages succeed or fail (john gottman's research on relationships)<p>- predictably irrational (behavioral economics)<p>- sway: the irresistible pull of irrational behavior