I can not sympathise with sites like this in the slightest. This is what that article looks like when loading it on iPhone: <a href="https://mobile.twitter.com/markonen/status/611502696709885952" rel="nofollow">https://mobile.twitter.com/markonen/status/61150269670988595...</a><p>Frankly, web advertising is largely mimicking the "shock" (loud voice over and flashing graphics) that became more common in Australia and I imagine elsewhere as I was growing up. For reference: <a href="https://youtube.com/watch?v=2Ko6BC7Vl8Q&t=2m18s" rel="nofollow">https://youtube.com/watch?v=2Ko6BC7Vl8Q&t=2m18s</a><p>I understand businesses need to make money but the ad-blocking industry only exists because ads are becoming more and more invasive both in terms of user privacy (tracking you across the web) and in terms of screen real estate - often making the article <i>much</i> harder to read.