I'm in the process of overhauling a free web tool that also displays user generated content. I never incorporated ads in the old site and am considering putting them in the new site on pages that publicly display user's content. I'll probably build a freemium model in the future (ad-free, more features, etc.)<p>Is this the right time for me to start incorporating ads?
Maybe.<p>My website has articles and essays on a wide variety of unrelated topics. Ads associated with some topics got lots of clicks, others didnt however most of my pages get lots of organic links.<p>My advice is to remove ads from pages that dont yield clicks. The links are worth far more than ad revenue.