I'm not asking what goes into Adwords QS or why mine is always low. I just about have never had any success with any thing I've tried to advertise on Adwords.<p>But, I'm posting this question because of one main thing. I've come across a large amount of ads that rank very high (position 1-3 consistently; which means they much have a good QS), that feature landing pages with little to no text at all.<p>How could adwords possibly assign them a high QS for a page that is 95% images?<p>Examples:
https://www.demandbase.com/signup_freetrial_a.html
http://www.centraldesktop.com/l?sr=googs&sy=col_onl_np
https://www1.gotomeeting.com/t/gg/online_collaboration-Broad/NAPPC/g2msem3
http://campaign.mindtouch.com/C/Download_MindTouch_Deki/4?copy=4<p>..you get the point
The demandbase.com landing page is mostly pics, but they do have a lot of alt text for the pics, and decent meta data. They also have their phone number on the page, which Google is supposed to love.<p>The centraldesktop.com and gotomeeting.com pages seem to have plenty enough text on the pages for Google's bots to make quality assessments.