Oddly, the link says 5 tips, but the article linked only had 3. The original article with all 5 tips can be found at <a href="http://www.bothsidesofthetable.com/2009/11/01/5-tips-to-becoming-a-more-customer-centric-organization/" rel="nofollow">http://www.bothsidesofthetable.com/2009/11/01/5-tips-to-beco...</a>