The article briefly mentions artificial intelligence. Some time ago I was at a lecture by Peter Norvig, Director of Research at Google, where he spoke about AI and AI in regard to Google. They are definitely thinking about it. Google has an army of PhDs, lots of money, petabytes of data and lots of computer resources... I think they will implement something that resembles AI in the next 10 years as it's one of the ways they can improve their search and their ad platform. Currently, Google is doing big leaps into this field already (with Google Translate, Google Voice etc.)