Having a less painful development platform than Symbian and a better development environment than Symbian SDK/Carbide C++ combo would be a good start.<p>Last I checked, the emulator included with majority of SDKs is still a bloated monster that is very divergent in behaviour from the actual device.
Finns are nothing if not stubborn. They'll figure it out sooner or later, but it's hard work steering a ship that size -- especially without strong leadership.