How do you know if you have product market/fit? It's great to focus on 90 days retention numbers, but how high should they be? 0.5%, 1% 5%? I assume 10% is totally nailing product/market fit, but how low can a number go and still be considered product/market fit.<p>Edit: Sorry, I got confused, I'm taking about conversion rate instead of retention. Sorry for the confusion. But I assume product/market fit is also measured by conversion and not retention alone.
I get why retention is important but this article seems very light on details. A lot of products typically wont see a customer return in 90 days. Are these bad businesses...?<p>Let's say you're building a home remodeling marketplace. People aren't doing remodeling projects every month. Your 90 day retention numbers aren't going to be great.<p>Retention would suggest avoiding this business model...
I wonder how you would value sites like Rap Genius this way. It is pretty much an SEO play, so I would expect only a very small fraction of users to come back.