Of course.<p>You really think we're going to be searching for "one version of truth" forever?<p>Everyone thinks different, and a full replacement of Google will be a personalized search engine, matched to how you think, not how the "average human" (or the average AI) thinks.<p>The web is going to become what people make it, not what these companies tell us is their single authority version of the best user interface for everyone, or the best answer for everyone.<p>The future of the internet is not wikipedia, it's augmenting our own biases enough that our egos aren't catastrophically challenged every day while feeding ourselves just the right of to-each-of-us contrarian opinions to grow.<p>The internet is a giant exercise in expanding the collective human mind, so the idea that there will be these gigantic portals that serve "answers" based on a "golden algorithm" is at best, inappropriate for anyone but the hypothetical "middle of the bell curve human" and at worst, it's a spiral of awful that converges on something really wrong.<p>Oh, hey! That's what we already see with the internet. Millions of human minds connected for the first time in an elaborate feedback loop -- we get these non-adaptive non-linear emergent effects, these harmonics, like "flame wars", hatred, and all kinds of weird new forms of harassment. People are just getting used to this huge mesh their brains now exist in, and they are still dysfunctional at it.<p>"Single versions of truth" ( single UI, single UX, single algorithms ) for everybody don't help this, they reinforce the feedback loops and amplify these harmonics. They don't mitigate and create diversity, they create, "a cacophony of homogeneity".<p>The future of the internet is people writing the algorithms that curate the content for them. Then the gap between the human and the computer ( today, by computer we mean, the web ), will be as small as we like to make it. That's when we get the real benefits of extending our minds into this digital medium.