> In other words, Square today is more of a financial services company than a consumer product company<p>They are becoming a B2B software company, building back-office tools. Square Capital is a financial service, but a majority of the new products they've rolled out are small business software products.<p>One critical question not yet addressed is how Square handles the impending (October) switch to ship and pin readers. My guess is they take a one-time charge by shipping new readers to every customer; otherwise they are open to a competitor swooping in.<p>> With Wallet’s demise went Square’s Starbucks partnership that allowed people to pay for their coffee using the app (though the company continues to process payments for Starbucks)<p>Fortune neglected to mention how disastrous that deal was for Square. They lose money on every transaction. They spent, and continue to spend, substantial money for press and acquiring a customer outside their target market (small businesses.)<p>Lastly, there is no criticism that they have filed for an IPO while there CEO is also the temporary CEO of another public company. That's an incredible distraction at a difficult time for any company — exactly the moment when you want your leadership focused on getting everyone on the same page.