Submissions by sbachman

Is Google's MMM platform Meridian a gift to marketers or another dead end?

Faddom raises $12M to help companies map IT infrastructure wherever it lives

As cloud tech gets pricey, can “hybrid cloud” save the day?

AI or BS? How to tell if a tool uses artificial intelligence

Digital attribution is dead – marketers will need econometrics in 2023

New IT tool for for mapping physical network devices

It's time to fact check the big pandemic trends predictions

20 years after the birth of sports streaming, here's advertising's future there

How digital marketing is directly contributing to climate change

Application Dependency Mapping: The Complete Guide

When marketing theory meets the real world in a tech startup

Why NFX Invested in Faddom: The Startup Helping Companies Map IT Networks

Crypto influencers getting paid in dollars reveals the industry's sleaziness

Marketers rarely get what they pay for, Gannett ad debacle was just the latest

In 2022, should B2B content marketers focus more on advertising?

Supply chain crisis a reminder of marketing’s forgotten priority – place

The myths and realities of using brand purpose in marketing

Professional certifications, not universities, are the future of marketing

The Taliban’s new three-pronged PR strategy is a temporary ruse

Euro 2020’s two biggest lessons for marketers and media planners

As m-commerce takes the world contactless, should agencies follow suit?

Snap should abandon Spectacles but keep augmented reality

A look at Burger King's sales performance after those controversial ad campaigns

A new vegan cheese OOH ad shows the importance of brand equity

The right and wrong ways that marketers can use Clubhouse

How Israel launched a world-leading Covid-19 vaccination campaign

2020’s surprising top three marketing trends (TV is up, smartphones are down)

How President Biden might change social media regulation