I have the complete opposite take to the person who wrote this article.<p>Most business books are collections of experiences with the takeaways that a person had based on those experiences, whether strategy, market dynamics of the time, unique insight, etc.<p>It's the readers job to understand and apply what is applicable to their situation. To say the study of past history is unless because businesses are no longer doing great is crazy. That would be like an athlete saying Tiger Woods' golf swing advice is no longer relevant because he was only good in hindsight, and he can't do it anymore.<p>Every single "counterexample" in this article is just hindsight, which, ironically, is the article's argument for why business books are useless. They just wrote their own survivorship-biased article version of one.<p>It's only now that we realize that AirBnb would cannibalize the hotel business. If people had known that before, they wouldn't have had trouble raising money. Replacing a Ritz Carlton AND a Holiday Inn with a random person's home was so far from obvious.<p>It's only now that we realize that Stripe was focused on years of operational excellence and not a gimmick of "take payments with 7 lines of code." Replace it with AI and you have a tangential version of the tagline on every SaaS company's homepage today.<p>It's only now that Apple has the product experience to not build MVPs where, before, they were about to go bankrupt doing the same thing.<p>The "mistakes" the person made were all covered in the books they read. And all of the things they say they wanted are tactical (LTV:CAC, Incentive Design, Churn, etc.), which makes sense as they are a quant.<p>I would have more respect if people who bash business books could have called all of the "counterexamples" this person gave (which would mean they would be billionaires) or could call the current day examples that will not be true in 15 years by putting their money behind them OR their businesses go on to be successful (by whatever metric you want) for the next 20 years.<p>It's just not that easy, there are no silver bullets, but it's useful to study what has already been done.