Storage space is cheap, and it's pretty cool that this guy has realised that and has taken the time and effort to make an entertaining (at least the first time) plea.<p>In the days of chemical film cameras I always made sure the first shot was of a card with my name and a contact address. I recovered three films that way which had been delivered or given to the wrong people by the people developing the film. For the cost of one photo per film, it was definitely worth it.<p>I need to go do this again, although if I lost the camera, I doubt I'd get it back. If a reward is offered, returning someone's photos is clearly a win for the person who has them, whereas the camera might be of greater value than the (reward plus warm fuzzies minus effort).<p>Then again, maybe not. I'm off to take a photo ...