This reminds me a lot of a previous article: "I Fooled Millions Into Thinking Chocolate Helps Weight Loss" <a href="http://io9.com/i-fooled-millions-into-thinking-chocolate-helps-weight-1707251800" rel="nofollow">http://io9.com/i-fooled-millions-into-thinking-chocolate-hel...</a> . HN discussion: <a href="https://news.ycombinator.com/item?id=9714985" rel="nofollow">https://news.ycombinator.com/item?id=9714985</a> (205 points, 56 days ago, 60 comments)