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Ask HN: Is my landing page too technical?

5 点作者 thisisdallas将近 10 年前
I would love some help with my landing page. My target audience is small to medium sized businesses that don&#x27;t want to deal with their website problems...so non-technical people. I&#x27;m afraid it&#x27;s too technical but I am not sure how to improve the copy.<p>Any help would be greatly appreciated!<p>http:&#x2F;&#x2F;ninenineteen.co

6 条评论

jeffmould将近 10 年前
I don&#x27;t necessarily think it is too technical, you are just offering managed WordPress hosting. So you are targeting a niche market within the larger small&#x2F;medium sized business. Now granted many of them use WordPress, but not all of them.<p>The problem I see is that the site doesn&#x27;t convey to me why I should choose your service over a company like WPEngine, Pagely, or even something like Media Temple Managed WordPress, or GoDaddy&#x27;s managed WordPress product. Outside of Media Temple, these are the &quot;big players&quot; in this space and comparatively I get a lot more bang for the buck with their services. I do think there is room to play in the market, but in order to do so, you need to have something that makes you competitive.<p>If you already have customers or someone that you have done work for, get some testimonials on the site. Look at the pricing for the other players and figure out how you can make your pricing competitive or offer something they don&#x27;t.
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detaro将近 10 年前
Possibly. I mean, what is this &quot;wordpress&quot; thing? And what kind of website do I get? Isn&#x27;t wordpress a blog thing? We don&#x27;t want a blog! How does it look like? Who designs it? Maybe people asking some of these questions are not your target group, but then it should be clearer somehow what you offer and what you DON&#x27;T offer.<p>Giving the technical details is probably fine, they should be somewhere easy to find, but some basics seem to be missing.
27182818284将近 10 年前
It is a little technical, I think. I don&#x27;t think folks that know what DDoS is, are like &quot;hey let&#x27;s shop around for WordPress hosting&quot; They&#x27;ve probably already have a site, with a provider or some technical people.<p>For the folks that don&#x27;t know, well, they don&#x27;t know, so they&#x27;re just going to sign up to WordPress hosting with GoDaddy or elsewhere for 1&#x2F;4 the monthly cost.
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zhte415将近 10 年前
I think the page is quite nice.<p>Perhaps in the FAQ part of the landing page use some bullets and make it less texty - break up each sub-point.<p>Something I think you should change: The maths captcha at the bottom of the page. There&#x27;s no indication that it&#x27;s a captcha, the type of captcha and expected result, and is useless as bots can do these captchas instantly. Just remove it.<p>Perhaps also add a slogan under your Nine_Nineteen on the navbar. Some text underwards with re-assuring words &quot;Simple, Secure Website Management for Your Business&quot; or whatever similar.
threeseven将近 10 年前
You should add a period after the word &quot;maintenance&quot; near the top of your page.
meteor将近 10 年前
Couple of things I would suggest.<p>1. Your FAQs have to brief 2. Have social proof