so you pay 100$-200$ for what you also get at the urgent care for ~2x-3x less...i'm trying, but i just don't get it - are they playing to the paranoid parent with a baby? People who want an hour wait at home instead of the <i>possible</i> 2 hour wait as a walk-in at the office? I really don't understand where a thriving market would exist.<p>> see in-home care as a way to reduce unnecessary ERs visits and readmissions<p>Sure. But so does regular check-ups/physicals. In other news water is wet.<p>Instead of partnering with hospitals, partner with webMD - if someone is on there and embarrassed/unsure they may schedule a discrete inhome visit rather than having to explain to the nurse why they need to see the doctor. I'm sure there's loads of money in amazon-esque single click service there.