Very cool! I just ran my site through it <a href="http://beta.brandkoop.com/instantProfiler/result/M4muX7r8Atmn4ciD4" rel="nofollow">http://beta.brandkoop.com/instantProfiler/result/M4muX7r8Atm...</a><p>I do wish it gave me some prompts to do something actionable. Like, "Hey, looks like you could be a little more sophisticated. Why not try..." Or ways to change the balance of my "Website Values" if I want or need to. Your site gives interesting insight nonetheless — I like it.