The way they market this app makes me pretty concerned. It seems like they're advocating short-term trading -- pretty risky behavior. I guess they don't explicitly do this, but the nature of a mobile-only platform, with what looks like no portfolio/risk analysis tools screams short term. Also, the only real reason a commission-free account would be helpful is if you're trading pretty frequently or in very small amounts. I'd rather pay $10/trade for something like Fidelity, Etrade, or the like, and have access to some mediocre portfolio analysis, risk analysis, and research tools, than have only a Buy/Sell button. However, I'd bet that uninformed investors would see this deal and jump right in without considering these things.<p>I guess my TLDR here is that a trading platform's selling point (for the general public) should be tools first, price second; not price first, aesthetics second.