"if the consumer ... clicks on an ad and doesn’t see information immediately relevant to their search, they will leave the site."<p>So was the problem really that the adwords didn't work, or that the website copy didn't match what the ad had promised.<p>Let's not forget, the blog that brought customers had a slightly link-baitish (meant as a compliment here) title, If they had run an add with the blog title, linked to the title with a call to action, what would that result have been?<p>Great read none the less.