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When hardware Kickstarters ship

169 点作者 steven_pack将近 10 年前

14 条评论

polar8将近 10 年前
I&#x27;ve shipped one hardware product on Kickstarter [1] and I&#x27;m in the process of fulfilling the second [2]. Lessons I&#x27;ve learned are:<p>1. Design with your factory. Finding a good supplier is important but the real work starts once you&#x27;ve shaken hands. Your factory is your greatest resource as a presumably inexperienced hardware designer. It&#x27;s like having an expert-level consultant work on your project for free, so take advantage of it.<p>2. Keep it extremely simple. MVP applies here. Your project will probably fail if it does not have the absolute minimum viable number of hardware features. The majority of your effort should be spent thinking about how to simplify your designs. Avoid moving parts if possible, and design parts that can be produced with simple tooling.<p>3. Your margins should be higher than you think. Think long and hard about your pricing before you launch your Kickstarter. Chances are, your MSRP is optimistically low. Bringing a hardware product to market involves lots of expensive rabbit holes. High margins will save you from death.<p>[1] <a href="https:&#x2F;&#x2F;www.kickstarter.com&#x2F;projects&#x2F;rideye&#x2F;rideye-the-black-box-camera-for-your-bike" rel="nofollow">https:&#x2F;&#x2F;www.kickstarter.com&#x2F;projects&#x2F;rideye&#x2F;rideye-the-black...</a><p>[2] <a href="https:&#x2F;&#x2F;www.kickstarter.com&#x2F;projects&#x2F;voltus&#x2F;voltus-mobile-power-expansion-for-your-macbook" rel="nofollow">https:&#x2F;&#x2F;www.kickstarter.com&#x2F;projects&#x2F;voltus&#x2F;voltus-mobile-po...</a>
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gfwilliams将近 10 年前
As someone who&#x27;s now shipped 2 hardware KickStarters on time (both of which were bigger than KoalaSafe), I find it a frustrating when people post up &#x27;hardware KickStarters never ship&#x27;. It&#x27;s just not true.<p>It&#x27;s definitely &#x27;buyer beware&#x27;, and if you back a KickStarter that shows loads of renderings and no working finished product then you may hit trouble - but many people come to KickStarter with a working product, having already done their homework and made arrangements with a manufacturer. Those people will almost certainly ship, and it&#x27;s a shame that other failed KickStarter projects make them look less legitimate.<p>But I totally agree with polar8 on this...<p>1. Design with the factory has been true for me. I did one KS in China, one in the UK - and the factories work totally differently. The time it takes to get things arranged is insane, and you absolutely need to not only have a manufacturer, but to have a design that they&#x27;re happy with and can source parts for before you KickStart if you plan to ship on time (even if you plan on tweaking the design a bit later).<p>2. Sourcing - When you order 1000s of something, suddenly lead times matter. Generally you can&#x27;t just go to Farnell and get things next-day, if they&#x27;re not in stock, 13 week lead times are not uncommon - and a company can have 4000 items in stock one day, and they&#x27;ll be gone the next (so checking stock levels is not enough!).<p>3. Features - definitely be sensible. Listen to your backers but be very careful about adding their suggestions. Changes really set you back, and the most vocal backers views are almost certainly not those of the majority. Adding features in software after the ship date is easy and people like it, but delaying the ship date for features would rarely be appreciated.<p>4. Margins. I think people feel bad about adding a big margin, but you&#x27;ve got to. There are loads of hidden costs, and most backers would prefer to pay a bit extra and have you still making and supporting devices 2 years from now.
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zrgiu_将近 10 年前
As a hardware maker on Kickstarter who is about to ship [1], I can sort-of agree with what the article is saying. Yes, one of the most important things is to find THE right partner in China, as that can easily make or break your product.<p>However, if you&#x27;re afraid to build your own hardware (or at least drastically modify something pre-existent), you&#x27;re severely limiting your flexibility and the areas where you can innovate. Maybe it worked well for Koalasafe, which sounds like could have very well be built as just a modified version of OpenWRT with a simple installer. But it certainly wouldn&#x27;t work for more than half of the other hardware projects out there. Look at the most succesful projects - Pebble, Coolest Cooler, The Micro, Dash - none of these could have gotten where they are without custom firmware.<p>Going back to KoalaSafe - the $100k they raised may sound like a lot of money, but it&#x27;s certainly not enough to develop the kind of hardware they are using. It&#x27;s enough maybe for the software part and some prototypes. You have to set your expectations straight too, and I do believe they did the best anyone could do with that money. Congrats on delivering!<p>[1] <a href="https:&#x2F;&#x2F;www.kickstarter.com&#x2F;projects&#x2F;1635386542&#x2F;anymote-home-your-phone-the-ultimate-universal-rem" rel="nofollow">https:&#x2F;&#x2F;www.kickstarter.com&#x2F;projects&#x2F;1635386542&#x2F;anymote-home...</a>
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rebootthesystem将近 10 年前
As someone with over 30 years in hardware + software + mechanical product design and manufacturing one thing that always bothers me on Kickstarter is the dishonesty of funding goals.<p>Now, I do realize quite a few project owners come at it without the product manufacturing experience. I definitely get that part. Yet, I don&#x27;t see it as an excuse. People need to do due diligence and get numbers closer to reality.<p>I remember one of the first (if not the first) RGB LED light bulb project (don&#x27;t remember the name), perhaps two years ago. I think they went out with a raise target of $50K. If I remember correctly, they ended-up raising nearly $2MM.<p>The instant I saw that campaign I knew that if they raised anywhere south of somewhere between $1MM and $2MM there was no way in hell they&#x27;d be able to get the project done and delivered. The required iterations covering DFM (Design for Manufacturing), mechanical, electrical, firmware, tooling, environmental testing and regulatory testing would burn cash as if it were free. In hardware, each iteration cost real money --and potentially lots of it. $50K was not going to make a dent.<p>If they go into it knowing the funding goal will not be sufficient and are banking on exceeding it, they are simply not being honest.<p>My scam alerts go off immediately when I see such a severe project-to-funding-target mismatch. And that&#x27;s why I call it &quot;dishonest&quot;. It could also be &quot;naive&quot; but, again, it&#x27;s the old &quot;ignorance of the law isn&#x27;t an excuse&quot; situation. If you are going to go on Kickstarter with a hardware project and have no prior experience in manufacturing, do everyone a favor, do your homework and set a funding goal that will not have you scam your supporters out of money when you burn through it too quickly and can&#x27;t deliver.
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Too将近 10 年前
Nice clickbait title for advertising their own product concealed as a 3 sentence &quot;retrospective&quot;, good thing HN allows submitters to change titles to something more descriptive and less clickbaity than the original...<p>On the postitive side, the product itself looks quite sleek. I could use some of the features myself to limit my own time on HN, or the time my wife spends on facebook.
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mgraczyk将近 10 年前
Congratulations, the final product looks sleek.<p>I have a comment about the blog post itself though. Your page took 90 seconds to load on my gigabit internet connection. The two culprits are your high resolution images of the product DSC_0031.jpg and DSC_0014.jpg. Each image is around 3MB. I would strongly recommend recompressing these down to something like 200KB or less.
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logicallee将近 10 年前
Hardware fulfillment has improved considerably since kickstarter became a preorder store for established companies[1] with lots of money[2], rather than a place to support individuals with project ideas at the prototype stage.<p>[1] <a href="https:&#x2F;&#x2F;www.kickstarter.com&#x2F;projects&#x2F;597507018&#x2F;pebble-time-awesome-smartwatch-no-compromises" rel="nofollow">https:&#x2F;&#x2F;www.kickstarter.com&#x2F;projects&#x2F;597507018&#x2F;pebble-time-a...</a><p>[2] <a href="https:&#x2F;&#x2F;www.kickstarter.com&#x2F;discover&#x2F;categories&#x2F;technology?ref=discover_index" rel="nofollow">https:&#x2F;&#x2F;www.kickstarter.com&#x2F;discover&#x2F;categories&#x2F;technology?r...</a>
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moron4hire超过 9 年前
Of all the kickstarters I&#x27;ve funded (and it has been a lot) only two have failed to deliver, eventually, and only one of those was a hardware project. It was an attempt to make an open-hardware GPU, and when it turned out way more expensive than he imagined, he released all the work he had done on github.<p>The other failed project was Neil Stephenson&#x27;s &quot;Clang!&quot; sword fighting game. We all know how that ended &gt;:(
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rubbingalcohol将近 10 年前
Congrats on shipping! I would be very interested to know more details about what you learned from your experience with selecting a manufacturing partner. A former client of mine had his business destroyed when his manufacturing partner in China basically stole his prototype and cut him out of the picture. What steps did you take to vet the company you partnered with?
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pgrote将近 10 年前
How would someone begin the process of finding electronic manufacturers?
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cpeterso将近 10 年前
Clicking the green &quot;Learn more&quot; button on <a href="http:&#x2F;&#x2F;koalasafe.com&#x2F;" rel="nofollow">http:&#x2F;&#x2F;koalasafe.com&#x2F;</a> scrolls the page to the next section in Chrome and Safari, but does nothing in Firefox and IE11. I filed a webcompat bug:<p><a href="https:&#x2F;&#x2F;webcompat.com&#x2F;issues&#x2F;1570" rel="nofollow">https:&#x2F;&#x2F;webcompat.com&#x2F;issues&#x2F;1570</a>
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amelius超过 9 年前
Is it just me, or are most hardware projects on kickstarter easily replaceable by cheap standard hardware like a mobile phone or a raspberry pi, and the right software?<p>It seems strange then, that shipping is such a big problem.
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norswap将近 10 年前
Unrelated to the topic of the article. But I find such devices (kid surveillance, it&#x27;s what it is) heinous.
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bsbechtel超过 9 年前
For those commenting here about working with your factory ahead of time, would any of you be willing to talk a little about the process of choosing a factory to partner with? Thanks.
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