Seems they're between a rock and a hard place. When Google proposed HTTPS everywhere, a number of people took exception because not all content has sensitive data needing protection.<p>I guess the real question is whether an HTTP call to load an ad copy is sensitive content. I think you can make an argument that it is sensitive content, because if I were monitoring your connection, and everything was encrypted, but I suddenly saw lots of ads for Ashley Madison and cheating sites, I might conclude that you had been researching those in the past even if I couldn't see your other traffic.<p>A better way would just to let the ad networks fix it. You can bet that after iOS9 ships, if they see a massive drop in ad traffic, they'll be burning the midnight oil to fix it ASAP.<p>I mean, iOS9 betas have been out for a long time, so it's not like they haven't had time to prepare.