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How Pocket Hit 20M Users with 20 People

166 点作者 pointnova超过 9 年前

21 条评论

eliben超过 9 年前
I&#x27;m one of the first paying customers of Pocket.<p>Alas, their quality has been going down recently. The most important feature - keeping the location <i>inside</i> an article between app invocations, is not working. For long articles, if I stop in the middle and want to resume later, there&#x27;s a 80% chance that Pocket will happily set me right in the beginning.<p>Besides, their rendering for articles with code sucks, so I almost always use &quot;web view&quot;, a decision Pocket also forgets every other time.<p>So I end up using Pocket as a convenient keyboard-shortcut to save articles, but on my phone actually open them into Chrome, which has no problem remembering the location in a tab.
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11thEarlOfMar超过 9 年前
When I see stats like this, or like the 400MM users&#x2F;40 devs, that WhatsApp had at one point, I can&#x27;t help but think back to, say, 1985. What would it take to develop and scale a software product to that number of users?<p>I worked for MultiScope in 1991. We had to order discs and have disc labels printed, copy the compiler onto the discs, have manuals and boxes printed, stuff and shrink-wrap the boxes, ship to Ingram Micro for distribution, and then wait 2-4 weeks for our product to show up on the shelves at Egghead. I recall 5 developers, and we were ecstatic to ship 4,000 copies of a major new version.<p>That gets me thinking in terms of leverage. The leverage that 2015 Internet technology affords a single developer is a potent economic force.
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downandout超过 9 年前
I always find it frustrating that these articles get upvoted, yet they rarely talk about how the company actually grew to X million users - which would be the only useful thing in this article for nearly all of the people that are reading it. An article that talks about how to manage things when your startup magically gains 20M users is useless you happen to be one of the less than 100 people on the planet that have actually had this happen to them.
brayton超过 9 年前
&gt; &quot;If save-for-later service Pocket had a spirit animal, it’d be the American field ant.&quot;<p>We need an ongoing list of startups and their spirit animals. How else will I know what products to use.
tacoman超过 9 年前
I&#x27;m anti-cloud. e.g. I run my own mail server and do web hosting for fun. I have a poster of Snowden in my office.<p>But I signed up for Pocket because it does two things very well. It lets me send things to my Kobo e-reader via email and gets around pay-walled content. I don&#x27;t recall ever seeing ads either.<p>I don&#x27;t pay for the service because I don&#x27;t need the for-pay features, but would in fact pay for the basic service if it wasn&#x27;t free. I wouldn&#x27;t even mind if they in turn payed NYT, New Yorker, etc for the content I&#x27;m getting.
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someear超过 9 年前
Great read but not a fan of the headline. The underlying concept is good - growth and headcount dont always need to scale together, user count is too relative to the industry, company, or product. In some cases, scaling to 1000 users would be a bigger feat than scaling to 20m users.
throwccc1超过 9 年前
I think I remember in the early days there being pushback from content providers about not getting clickthroughs, ad impressions. What&#x27;s the status of this type of service re: copyright? Neither Pocket nor users have any right to transform &#x2F; create derivative works -- is there some loophole here about personal use and not re-distributing?<p>Is it a copyright violation to make a cross-stitch version of a tweet for your living room? To provide a meme generator service that uses NYT headlines?
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rw2超过 9 年前
Curious to hear if this is actually a significant stat. It seems simple to run a app company with only 3-4 technology person if you have a scalable technical structure.<p>With a customer facing transaction based service like Uber this would be hard. But pocket is pretty straightforward.
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hathym超过 9 年前
The real question is; how much they are making?
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rocky1138超过 9 年前
I loved the Pocket Chrome extension and used it every day. Once they changed it to one that required cross-domain cookies, I uninstalled it and only used Pocket once or twice as a result. Unfortunate!
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hokkos超过 9 年前
The new Firefox pocket extension is pure shit, I still use the old one. Please maintain it, not the one forced on users.
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sancha_超过 9 年前
How many of those users were forced by updating Firefox?
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jkbr超过 9 年前
I love Pocket. I&#x27;m a paying customer. But… I&#x27;m also super annoyed by its bugs and will be happy to switch to a payed alternative, that:<p>1. has a decent HTML parser that doesn&#x27;t omit images from articles all the bloody time<p>2. implements a proper state restoration mechanism for its iOS app. It&#x27;s exhausting having to scroll through my entire article list trying to find the one I was reading (and then finding the original position) every time I switch to Safari to look something up and then back<p>3. has a highlights &amp; notes feature as a bonus<p>Please?
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aresant超过 9 年前
Just a random note - <a href="https:&#x2F;&#x2F;getpocket.com&#x2F;" rel="nofollow">https:&#x2F;&#x2F;getpocket.com&#x2F;</a> lists 17,000,000 users on their badge @ the bottom, last update I found was in April @ 12m (1), and this article highlights 20m<p>Back in the day when we built the Trapster.com website (prior to the Nokia team takeover) we a&#x2F;b tested a static user # that we updated monthly vs. a # that changed and was specific to usage &#x2F; etc.<p>We found that the specific was a significant conversion driver and we executed several tests to get that message closer to the top (2).<p>Of course this was also back in the day where consumers looked on desktops for the app to download vs. the modern trained user that looks on app store.<p>But maybe something to consider moving up the page and building a script to execute more frequently.<p>(1) <a href="http:&#x2F;&#x2F;web.archive.org&#x2F;web&#x2F;20150325061108&#x2F;https:&#x2F;&#x2F;getpocket.com&#x2F;" rel="nofollow">http:&#x2F;&#x2F;web.archive.org&#x2F;web&#x2F;20150325061108&#x2F;https:&#x2F;&#x2F;getpocket....</a><p>(2) <a href="http:&#x2F;&#x2F;web.archive.org&#x2F;web&#x2F;20130812132821&#x2F;http:&#x2F;&#x2F;www.trapster.com&#x2F;" rel="nofollow">http:&#x2F;&#x2F;web.archive.org&#x2F;web&#x2F;20130812132821&#x2F;http:&#x2F;&#x2F;www.trapste...</a>
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anotherevan超过 9 年前
Is it just me, or was that article more fluff than anything else?<p>I have a Kobo ereader and so use Pocket for saving articles that I want to read later, away from the computer. Have found it works very well for this. (That said, if my ereader integrated Instapaper or Readability I’d probably be just as happy.)<p>My one complaint is that every now and again it finds an article it cannot extract the main content from. In that case it never ends up on my ereader, and there’s no obvious indication that there is a problem.<p>To track my readying habits, I wrote a little PHP browser based application that interfaces with the Pocket API (and the hn.algolia.com API). Once I’ve read an article I archive it. Then when I’m back at my computer I run my app, which lists the archived articles, any related Hacker News pages, and lets me manage the articles (delete, save locally, etc.). It makes it easy for me to follow up and read the HN discussions after I’ve found the time to read the article.<p>Naturally I called it Pocket Lint.
dovereconomics超过 9 年前
For their size,its funding history is even more impressive:<p><a href="https:&#x2F;&#x2F;www.crunchbase.com&#x2F;organization&#x2F;pocket" rel="nofollow">https:&#x2F;&#x2F;www.crunchbase.com&#x2F;organization&#x2F;pocket</a>
untog超过 9 年前
It&#x27;s interesting - the article mentions them having a lot of projects on the docket, but doesn&#x27;t go into detail on most of them. I use Pocket every day and a few bugs notwithstanding, I&#x27;m very happy with it. In a weird way, them having that many projects <i>worries</i> me because it means it might bloat outwards from what it is today.
Killswitch超过 9 年前
Very good article, makes me feel better being a sole employee of a SaaS.
favadi超过 9 年前
Can someone tell me what it offers over Evernote Web Clipper?
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omouse超过 9 年前
Shame it isn&#x27;t free&#x2F;open source.
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nahtnam超过 9 年前
I saved this article to my pocket to read later....
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