Diving deep into user behavior with Google Analytics, Event Tracking, and jQuery

Good post... bravo for increasing awareness about GA's lesser-known features.<p>Why does this require asynchronous GA and jQuery in the head?<p>Asynchronous GA seems like a best practice, but how would that affect the amount of event data you collect?<p>jQuery in the head would net you a negligible increase in data, and only for particularly heavy sites. No?<p>I use event tracking across a few sites in varying configurations (sync/head, async/footer, etc.) and would think anyone using GA and jQuery can benefit from this advice without changing their existing structure.

For this I find tools like lloogg.com invaluable (disclaimer: I'm the author of LLOOGG, but I'm currently not really running it as a business, at least for now, so I mean, LLOOGG or any other good real-time stat stuff).<p>There is nothing as good as identifying patterns as the human brain, and a few minutes every day of actually seeing what users are doing on your site is very good.

We do this to the tune of a million events a day (not pageviews, actual UI interactions) and it works well, especially given the $0 price tag. What's lacking is event correlation of the kind that KissMetrics and others support: how many users who performed event X went on to perform event Y.

Great post. I've been relying on heatmapping tools like Crazy Egg to answer some of those questions about where users are clicking. There are some definite limitations though; it seems like GA might fill those gaps nicely - for free.

how does this compare to something like MixPanel?