I think there is a lot of value from being able to link tables together in the cloud rather than offline in csv or Excel format. Maintaining data integrity, avoiding duplicate lines and join errors are the obvious potential flaws, but Zenit has been working to overcome these hurdles so the cross platform query would be very a useful time saver and malleable enough to adjust based on the specific insight you're looking for. Automatically detecting 'like' parameters such as 'time_date' and 'date' across two tables and merging them automatically (or after user verification) is one example. Then getting real time visualization of that data in an email is what Zenit is working on. For example, a super simple query such as: SELECT event, distinct_id FROM zenit_mixpanel WHERE mp_country_code = 'UK' AND platform = 'android'ORDER BY created_at could be merged with SELECT from total_logins....just one example of a merged table. Looking forward to feedback.