Seems like a winning strategy, the Fire tablet is really just a catalog with benefits. Seems like anyone who was a seller through Amazon wouldn't mind a small 'tax' to insure there were lots of eyeballs out there looking at their offering.<p>At one point Sun Micro was giving away CDROM drives because it cost them less to give you a free CDROM drive and an OS distribution on CD than it did to give to you as QIC cartridges.<p>Because of this synergy between Amazon tablets and their products, I am really surprised there isn't a stunningly good catalog application that comes hard bundled[1] on their tablets that any of their sellers can plug into with a drop in content module.<p>[1] Hard bundling being apps which cannot be removed by the user.