> "Ad blocking is a threat to the whole advertising industry," says David Frew, senior programmes manager for the Internet Advertising Bureau trade body.<p>And cars were a threat to the whole horsing industry. Figure something out and move on.<p>EDIT:<p>> In his view, publishers and content producers will have to have a "hard conversation" with consumers and persuade them not to use ad blockers.<p>I'm listening, but I've heard nothing so far that persuades me.<p>> "When you visit a site with an ad blocker on there should be no option where you can get the content for free."<p>I'm waiting, and look forward to the resultant lack of whining from publishers. I only look because you let me. And, probably, because you haven't yet bribed Congress to make blocking illegal.