Here is the thing<p>I don't know if a war on ads is coming. I mean, the Browser Sexurity Handbook details how 3rd party cookie policies are pretty schitzophrenic across browsers already (MSIE requires a privacy policy, Safari requires a "visit" to a domain which can be accomplished by POSTing into an iframe, Firefox does something else, and Chrome thankfully just works).<p>But regardless, we should be moving past ads and to deals. Past eyeballs and to saving people time. Past destination sites and to tools that help people. Past building online personas and to improving real world experience. Ads means "here please click maybe you'll like this and eventually pay money for something." It's not the best we can do.<p>Before the web, people used to have more real connections in real life. Look at pictures from before 1990 - people were out and knew others from their neighborhood! Now they compulsively check their phones every time they emit a sound because of some notification, and verbal communication has devolved into kthanxbai lol... and the lol is almost never an actual laugh. Think about it.