Why is it so hard to convince people to care about privacy?

tl;dr: While those pushing for more surveillance can use the events of terrorist attacks to rubberstamp new surveillance powers, the privacy advocates of the future should use the events of hacks and data breaches to help the people come together to push legislation in the opposite direction.

Sadly due to convenience and ignorance our privacy rights will slowly disappear

Privacy is in direct conflict the desire of the masses to acquire their 15 minutes of fame. It's also in direct conflict to the voyeristic nature of many people. One of the reasons Facebook was started.