> Rather it will post sponsored content paid for and approved by advertising partners—and written by the same editorial team that writes editorial posts. “They’re going to be just as interesting as actual content,” Chang says. “It could be a piece on Tesla, a piece on how WiFi works, no matter what it’ll be good content—and it’ll just happened to be sponsored.”<p>This gives me some disquiet. I realise that this is what advertisers want - high quality ads that can't be blocked, but I think its harmful. In general, I avoid going to sites that have a policy of doing this.