Sorry about the paid link, but here's the relevant portion:<p>>> Apple has approved a piece of software for its digital store that enables iPhone users to block advertisements from appearing in mobile apps such as those of Facebook, Yahoo and The New York Times.<p>>> Been Choice was launched in the US this month and is more powerful than other types of adblocking software on the market, which are only able to eliminate ads from web pages. The service even prevents Apple delivering ads to its own News app<p>...<p>>> David Yoon, co-founder of Been Choice, said he created the company to give consumers “a choice about who gets their data, how it gets used, and who benefits from its value”.<p>>> To make money, Been Choice plans to allow users to sell their data through the app. The company is offering to pay people $20 a month if they consent to being shown ads and allow Been Choice to collect information about how they use their devices.<p>>> Mr Yoon said the company gives users “a clear choice” about whether they want to block ads or share in the value created by their data.