Just for clarification, we've of course been open to developers in the past, what's new here is that we've created a free developer's plan:<p><a href="http://www.directededge.com/signup-developer.html" rel="nofollow">http://www.directededge.com/signup-developer.html</a><p>And of course all of the stuff about Shopify integration, which we're really excited about:<p><a href="http://apps.shopify.com/shopify_applications/e7d74dd9b5d86c9cd9478738abf621bb" rel="nofollow">http://apps.shopify.com/shopify_applications/e7d74dd9b5d86c9...</a><p>More on that here (which I just posted separately, since that's mostly a separate story):<p><a href="http://blog.directededge.com/2010/01/06/directed-edge-shopify-easy/" rel="nofollow">http://blog.directededge.com/2010/01/06/directed-edge-shopif...</a>