As usual I think this is nonsense. You can't reason based on evolution because we don't know anything about the evolutionary environment, and even if we did it is difficult to know what is adaptive from first principles. Anyone who thinks behavior must proceed from adaptive consequence should spend some time watching panda bear videos.<p>Furthermore this post is riddled with flawed assumptions. Just two examples: its posited that differential investment must have a consequence in psychology. Well, why? Not all organisms have the same reproductive strategies. The mantis tells us nothing about human reproduction. Furthermore the effects of culture can swamp any evolutionary inference we might make. Genghis is a counterexample, not a proof: his success was only the product of culture, not biology, and would be impossible in the evolutionary background.<p>Second, all of the stuff about conspicuous consumption is hogwash. Sexual selection does not mean that you can start dragging a huge millstone around and suddenly people will find you attractive; it presumes that a particular feature has evolved to be preferred. There were no Patek watches in the Rift Valley; evolution cannot be operating on them. Also, as pointed out this is a controversial theory, hardly one to hang your head on.<p>In sum, the notion that you can proceed beyond ecological rationalism is bunk. We have no idea what is or was really adaptive behavior. To pretend we do is certainly sexy. But it is bullshit.