I cannot endorse this idea enough.<p>Paul Tudor (I don't know why anybody calls him Mr Jones. Anybody who has ever dealt with his firm calls him Paul Tudor)
knows what everybody else in finance knows: you're dealing with people who have money, and when you have money, there are many, many, people trying to solicit your interest. This is <i>not</i> about the blog writing style, your deep intellect, your pitch. It's about "I get 10 <i>really</i> smart people 10x per hour trying to communicate with me (including my own employees). My bandwith is limited. You have 10 seconds. Get my attention".<p>This issue is less about tech, than about the basics of trying to get through to the wealthy/privileged in what is the biggest, most brutally competitive communication arena. Literally everybody wants Paul Tudor's attention. He's a financial genius, but he's just a man with a limited attention span and dozens of solicitations per hour. Make sure your 10 seconds count.<p>I was a fixed income strategist for many years. Realizing that there were 30 PDFs from my competitors hitting the target's inbox every hour, my successful strategy was to do what none of them were doing: sit back, <i>really</i> think about what was the essence of my piece that was different from the first principal component of everybody's obvious chatter, summarize that in a single line, and put that into the subject.