I don't understand why the reporters hold Google in such high regard, particularly in the cloud business. Here is a statement from the article:<p>> "At the same time, analysts say, the company’s offerings in cloud development services — computing, storage, data analytics and others — are already comparable to Amazon’s."<p>AWS is far far ahead of GC and it is in no way comparable. Plus the ecosystem around AWS has evolved and is much more stable. There are a lot of articles explaining "how to fix X or how to do Y" with AWS than with GC.<p>I also don't think Google will ever have the level of customer obsession that Amazon has. Your account got hacked? No worries, AWS will waive the fee, but I honestly don't think Google will ever do that.<p>Google is a technology company and might outrun Amazon in terms of technical superiority, but I don't think they can simply outrun Amazon in cloud business.