The best part, imho, is that it's Arduino based, so a few years later, when kiddo is old enough to figure that out, ends up with a functional, programmable Arduino device to try and reprogram, thus blowing the lid on the idea that all these devices they're surrounded with are sealed and unhackable.<p>Teach basic programming concepts at 3, sure... but open the door to hacking everything in the house at, what, 8, 9? Awesome.<p>Disclaimer: I'm an investor in Primo.