First off, the design of the site is fairly solid. I think you did a good job there.<p>As johnrob stated, the name might be an issue–you don't want your brand to pigeon-hole you or give people the wrong impression.<p>I have no idea what your monetization strategy is, but I would look into a paid section of the site. Offer the 2-10 min videos for free but have a "premium" area where you have collections of 20-60 min videos available for paid members.<p>You could also organize premium videos into groups and offer some sort of "program" to entire organizations. Business training programs are big business–especially in areas like management, customer service, conflict resolution, compliance, etc. You could use something like Moodle (<a href="http://moodle.org/" rel="nofollow">http://moodle.org/</a>) to offer videos, content, testing, and tracking.<p>Yes, I know it's expensive to create such content but if I were you, I'd go looking for a partner–someone who has created these programs in analog/DVD formats. Offer to repurpose their content for the web and share revenue.<p>Anyway, that's my $.02 ... might be beyond what you had in mind.