The one thing that confuses me is that he plans to "give up 99% of his personal Facebook Shares"--but the assumption is that the money would go to "NON PROFITS." But they are going to an investment vehicle, where he can invest in profit-based businesses.<p>So what does it matter, if this investment vehicle never funnels the money back to Zuck. I.e. it just takes any profits it generates and re-invests in whatever it wants. That's all you wanna do anyway when you have that much money--make things happen, create things, be a mover and shaker.<p>I'm not saying I would do any different myself--I'm just saying the whole PR angle here is retarded, even more so with Zuck's clarification. It's framed as if the money is ALL going to non-profits, but in reality it's going to whatever Zuck wants it to go to. Which is likely the same place any extremely wealthy person would put it to: progress. With the only difference being that it won't be used for him to live lavishly. Though the LLC could just fund another business idea of his that he is allowed to funnel profits from.<p>In short, his 1% of all that money is basically a billion dollars, right. or $450,000 million at his current valuation. But lets just call it a billion cuz presumably it will be that one day in the not too distant future. CONCLUSION: he has designated $1 Billion to lavish living and $99 Billion to progress--and in doing so hoodwinked us all into thinking in some way it won't be used for his grand vision of progress, but rather the non-profit world's vision for it.<p>I personally think Zuck's a sharp guy (when it comes to executing various mechanics)--I much rather know the money will be put towards executing his vision. I don't know why he felt the need to manipulate us all (he's clearly not so smart in social/emotional things).