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How Product Hunt really works

695 点作者 brw12超过 9 年前

53 条评论

phantom_oracle超过 9 年前
Nothing can hurt a well-meaning first-time founder of some useful side-project business then to learn that a non-entity like Product Hunt is a rigged game where the inner circle are simply gaming the system for their friends and people whom they benefit from and will benefit.<p>From &quot;top 3% of coders&quot; to &quot;your product will get 1st spot if you scratch our back with a small slice of the pie or counter-promote our product with yours&quot; to &quot;we will only invest in you if you get referred through an acquittance of ours&quot;, the game surely does feel more rigged each day.<p>The upper echelons of tech sure does share more similarities with high-finance then they would like to admit...
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minimaxir超过 9 年前
Speaking of &quot;PH is rigged by insiders,&quot; it&#x27;s worth noting that a &quot;top user&quot; is <i>selling a book</i> on how to best pander to the PH userbase: <a href="http:&#x2F;&#x2F;www.amazon.com&#x2F;gp&#x2F;aw&#x2F;d&#x2F;B00TP3MFHE&#x2F;ref=mp_s_a_1_5?qid=1450208665&amp;sr=8-5&amp;pi=AC_SX220_SY330_QL65&amp;keywords=product+hunt+book&amp;dpPl=1&amp;dpID=416S3qelIKL&amp;ref=plSrch" rel="nofollow">http:&#x2F;&#x2F;www.amazon.com&#x2F;gp&#x2F;aw&#x2F;d&#x2F;B00TP3MFHE&#x2F;ref=mp_s_a_1_5?qid=...</a><p>This is an odd racket, to say the least.<p>Re&#x2F;code wrote a relevant article a few months back (<a href="http:&#x2F;&#x2F;recode.net&#x2F;2015&#x2F;06&#x2F;18&#x2F;product-hunt-the-startup-kingmaker-faces-charges-of-elitism&#x2F;" rel="nofollow">http:&#x2F;&#x2F;recode.net&#x2F;2015&#x2F;06&#x2F;18&#x2F;product-hunt-the-startup-kingma...</a>) about Product Hunt elitism, which I was interviewed for and the response from the PH team to the article was essentially &quot;haters gonna hate.&quot; It&#x27;s disappointing that nothing has changed since then, and arguably, things have gotten worse.
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birken超过 9 年前
Hacker News is a long-running, open, inclusive startup community that is subsidized by a related business, doesn&#x27;t sell anything, and has proven time and again to do things good for the entire startup community.<p>Product Hunt is a new, closed, exclusive startup community run by a for-profit company that will eventually have to start selling you something.<p>Not sure why people complain about PH so much... just don&#x27;t use it. There already is a perfectly good community of startup people out there that has much more incentive to stay &quot;pure&quot; than a for-profit one. Sure, HN isn&#x27;t perfect, but fundamentally it is always going to be better than any for-profit communities.<p>(And also this obligatory comment: If you want to build a successful company, stop wasting your time browsing startup communities and spend your time talking with users and building your product)
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OoTheNigerian超过 9 年前
Below is a mail I sent in response to a Recode article in June about Product Hunt. Summary : horribly elitist and what the Valley should avoid becoming.<p>I&#x27;m almost never harsh to a fellow founder but I thank God Ryan Hoover doesn&#x27;t weild much influence. Wrong hands to expect equity or fairness.<p>--<p>Hi Carmel,<p>I&#x27;m following up with you about your post on PH.<p>Summary,<p>There is insane bias towards outsiders of the club. Here is my case in point.<p>I submitted my startup <a href="https:&#x2F;&#x2F;callbase.co" rel="nofollow">https:&#x2F;&#x2F;callbase.co</a> up to FIVE times and it was never approved. However aircall.io a competitor has made the front page TWICE in that period.<p>Of course having a handle @OoTheNigerian does not help :D<p>As at the time my second submission was being rejected, Mattermark&#x27;s Newsletter was making the front-page as a product (1 of 5 <a href="http:&#x2F;&#x2F;www.producthunt.com&#x2F;tech&#x2F;mattermark-4#!&#x2F;s&#x2F;posts&#x2F;mattermark" rel="nofollow">http:&#x2F;&#x2F;www.producthunt.com&#x2F;tech&#x2F;mattermark-4#!&#x2F;s&#x2F;posts&#x2F;matte...</a>). Yup, ridiculous. (i have absolutely nothing against the great work Danielle is doing).<p>This is one of several.<p>I sent Ryan (copied) a stongly worded email after several ignored ones and he &quot;offered&quot; to allow mine through on a weekend. Lol.<p>This is just a case in point how hard outsiders (I live in Lagos, Nigeria) find it in the quest for success. Silicon Valley is a meritocracy but you have to be seen first to be considered. No?<p>Of course, it is his platform and can do whatever he wants with it. However, it should be clear to him what he is doing. Perpetuating the cycle of the powerful being more powerful.<p>It would be nice to see the demographic representation of his all powerful voting clique.<p>After reading this Ryan may (or not after seeing this) now go posting about us when we may be asleep or not ready.<p>Great write up BTW!
brw12超过 9 年前
Interested in your thoughts, HN. I tried to write from a place of compassion and not be all haterating.
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mootothemax超过 9 年前
Surely if your app&#x27;s sole source of success is a spending a short amount of time on some website&#x27;s front page, you have bigger issues with your business strategy?<p>Go back a few years and everyone used to talk about their struggles getting featured on TechCrunch; I didn&#x27;t believe it was make-or-break back then either.
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tptacek超过 9 年前
The only time I ever hear about Product Hunt is in the once- in- a- blue- moon posts like this I see about it on HN.<p>Do people take PH seriously?
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sparkzilla超过 9 年前
I am so happy to read this article and I commend Ben Wheeler on bringing it to light. I had written a similar article in July but did not publish it as I was promoting a new version of my site. I was afraid to speak out because I believed it would hurt my chances of getting funded. I should have gone with my convictions. I have now published it. [1]<p>Ryan Hoover has not only outsourced VC product discovery, he has outsourced its class system too. It&#x27;s incredibly disheartening to be outside the loop, trying to get your product noticed, and submitting it to what you think is a free system only to have other products by well-connected insiders block it out.<p>When I saw Hoover and Jason Calacanis congratulating each other on Twitter I knew immediately what was going on. Despite multiple emails, Hoover wouldn&#x27;t even give me access so I could comment on competing products. I&#x27;m glad this is coming back to bite him and his investors too -- they went along with it.<p>I don&#x27;t expect anything to change because sites are a reflection of the personality of the people who run them and Hoover has already shown he is completely corrupt. Meet the new boss, same as the old boss.<p>[1]<a href="http:&#x2F;&#x2F;newslines.org&#x2F;blog&#x2F;the-new-gatekeeper&#x2F;" rel="nofollow">http:&#x2F;&#x2F;newslines.org&#x2F;blog&#x2F;the-new-gatekeeper&#x2F;</a>
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throwaway415超过 9 年前
I was initially really excited to learn about Product Hunt and what it meant to the existing ecosystem: Diversity.<p>An independent contender in the war for eyeballs&#x2F;voice in the hacking&#x2F;tech&#x2F;entrepreneurship community -- how exciting! I would imagine while their motivations might be similar to what YC wants with HN (distribution, influence), they could possibly open up and serve new members in the ecosystem that aren&#x27;t, can&#x27;t, or don&#x27;t want to be a part of the HN&#x2F;YC pipeline.<p>Building a working group of heterogenous independent sources to serve new and exciting topics is important to breaking out of the echo chamber we so often create for ourselves within tech. I was hoping Product Hunt could bootstrap the entire venture, stay clean, and true to the spirit of a meritocracy.<p>Then they went through YC, and now I see the same &quot;influencers&quot; there as I do here, with the same system in place to promote their own vested interests. It just makes me slightly sad that the pressures of succeeding create collusion among players in this market, thereby perhaps obscuring the potential for new&#x2F;interesting&#x2F;different emergent technologies&#x2F;startups to thrive.<p>Among my peers, over time PH has become less of a community set out to serve the good of the people, and instead has become more of a pipeline for quick sales or testing new ideas, leaving a feeling of what can only be described previously as the &quot;Tech Crunch of Initiation&quot;.<p>Product Hunt has essentially supplanted Tech Crunch in the YC&#x2F;TC relationship of yesteryear, albeit to an even more perilous extent. Products are no longer vetted by working professional journalists, whose obligation should be to the consumer and not the producer, but rather by the very product&#x27;s investors, advisors, and &quot;insiders&quot;.<p>We therefore must ask what is the value-add here? Is it truly a wonder that it proves marginal, and perhaps even detrimental, to the long term success of the startup community as a whole?
sharkweek超过 9 年前
I don&#x27;t visit Product Hunt much, but I do follow their founder on Twitter.<p>He seems like a super well-intentioned person, so I&#x27;m surprised to read all of the commentary here on HN. Am I being duped by some Product Hunt scam that I&#x27;m completely oblivious to?
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sagivo超过 9 年前
I got to be #2 in product hunt featured list few weeks ago. a random dude saw my post here at HN about launching a beta and published it there. no inside connections, no promotions, and unfortunately - no preparations. we got ~5000 visits in a day and didn&#x27;t really used the spike for anything special. we lost most of the momentum the next few days and when we were ready to better UI&#x2F;Flow it was too late.
onewaystreet超过 9 年前
Startup founders care way too much about getting featured on HN, PH, TechCrunch etc. If you look at the successful startups of that last few years (<a href="http:&#x2F;&#x2F;techcrunch.com&#x2F;unicorn-leaderboard&#x2F;" rel="nofollow">http:&#x2F;&#x2F;techcrunch.com&#x2F;unicorn-leaderboard&#x2F;</a>) many of them were successful before they were even noticed by the technorati. Unless your product is specifically targeted to these people, you are wasting your time.
wuliwong超过 9 年前
I had a similar experience and I guess I am naive because I did let it bother me.<p>Someone submitted my site to PH a couple months ago, it got up-voted 20+ times in that &quot;upcoming&quot; area but never was moved to the front page. I believe it ended that first day with more up-votes than some of the products that were featured.<p>I reached out to the PH guys on twitter and they told me to get more people to vote for it or something to that effect. I noticed a few of products jumping straight to the front page without the upcoming purgatory.<p>I have read a number of comments writing these issues off to the fact that PH is a &quot;for profit&quot; company. I think that is a bit too jaded an opinion to have no expectations for this to ever be different. My understanding is that Reddit does not suffer these same issues. I think a for-profit venture could actually benefit greatly by being transparent. I think it would take founders that are looking further down the road than the PH guys appear to be and not getting caught up in the immediate gratification of glad-handing and being part of an &#x27;inner elite.&#x27;<p>Full disclosure, I still look at PH pretty regularly. :-p
ryanSrich超过 9 年前
It always surprises me when people get bent out of shape when they learn that blogs and forums are rigged to favor a certain group of people. There&#x27;s A LOT of money to be had and if you think places like Product Hunt, Reddit, HN, etc. aren&#x27;t all being rigged in some way, you&#x27;re naive.
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exolymph超过 9 年前
Apparently I&#x27;m not cynical enough, because I was surprised by this. Does Reddit&#x27;s front page work the same way?
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michaelbuckbee超过 9 年前
PH is more like a collaboratively edited magazine where the founders have selected a large group of friends to act as a top level filtration system for &quot;products&quot;.<p>Mostly what they&#x27;re selecting for is &quot;is this of interest to our audience&quot; - of which said audience is currently mostly free tech &#x2F; designery &#x2F; social type things (even as they start to add more categories).<p>While it&#x27;s nice to be featured, it&#x27;s quite unlikely to bring you a large amount of traffic and&#x2F;or signups. A submission to a decent sized sub-reddit will likely drive 2x the traffic that ProductHunt will, a submission to BetaList more signups and a front page HN post 10x.<p>If there&#x27;s a reason to get featured it&#x27;s to try and get some feedback from the community (if they&#x27;re your audience) as they tend to be quite helpful.
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cromwellian超过 9 年前
I think Product Hunt merely reflects the way things work in SV. SV is not a &quot;meritocracy&quot;. Really shitty ideas get funded and acqui-hired all the time based on insider connections. You think Marissa bought Polyvore for $230 million because it was a rocket ship?
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zenlikethat超过 9 年前
The solution to this is easy. Don&#x27;t visit Product Hunt or treat it as having so much value. It won&#x27;t make or break a product.
marshray超过 9 年前
I had never heard of Product Hunt. If I had heard of it, in the absence of information to the contrary, I would have assumed it was corrupt.<p>It appears in this instance my general cynicism of all-things-Marketed is confirmed.<p>But what would an alternative world look like? Is the industry trapped in some product placement local minimum?<p>What if we could trust online reviews by default? Would the same industry make more money or less, or would it just go to different people?<p>Often, defenders of invasive advertising say &quot;it informs people of products which are relevant to their interests&quot;. Shouldn&#x27;t then advertisers promote integrity in their other Marketing venues as well?
joshmn超过 9 年前
I&#x27;ve had three products I wanted to push on PH and since I&#x27;m not in anyone&#x27;s inner-circle &#x2F; e-friend I was promptly told I had to find someone who was in order to gain access.<p>It&#x27;s like a boy&#x27;s club where they pass around the neighborhood bike for everyone to ride, only to find another one after they&#x27;re all done riding it.<p>Even more so, I&#x27;ve seen more &quot;here&#x27;s a landing page, we haven&#x27;t even a git repo yet, just trying to validate the idea, so give us your email&quot; shit on PH than I would on Reddit.
volaski超过 9 年前
In my experience, the OP is correct about one thing, it&#x27;s waste of time to post on upcoming on PH. However this is nothing compared to how opaque Hacker News is. If your product is novel enough and reach out to these &quot;insiders&quot; beforehand (or even afterhand), I don&#x27;t think you have trouble getting to the front page on PH, whereas on HN I see tons of people reaching front page by asking for upvotes from friends. The only difference is PH is--ironically--transparent about its opaqueness, whereas HN is opaque about its transparentness. To elaborate, on hacker news everything looks transparent, and to certain degree it is (you can find the raw stream under &quot;new&quot; tab), but the ones that reach the front page are not always there because 100% of the community decided so, there are many hidden things going on in the background that most people don&#x27;t even know. Whereas all you need to do to get featured on PH is to reach out to these &quot;insiders&quot;, to guarantee you reach front page on HN you need to get people to upvote you. I feel that PH is much more democratic than HN since everyone gets same chance whereas on HN the people with already existing audience wins.
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lsniddy超过 9 年前
One of my products was featured on product hunt in it&#x27;s early days (no idea who submitted it). I remember thinking then - &quot;well, cool, but people looking for new products are not really my target market.&quot;<p>Has anyone seen any value come from PH?
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nl超过 9 年前
What someone should do is create a ProductHunt competitor, and geo-block California. Nothing like faux-exclusivity to encourage adoption ;)
kilimchoi超过 9 年前
One thing this article fails to mention is that YC startups automatically get featured on Product Hunt. This probably has to do with the fact that YC invested in Product Hunt.
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odbol超过 9 年前
Not to mention that Product Hunt violates their own rules all the time: I see plenty of posts for big companies like Microsoft announcing products that aren’t available yet (e.g. Hololens, Windows 10 before it came out, etc), even though their FAQ explicitly states that the product has to be available to the public at the time of posting.<p>Really what should tip people off even more is the inability to comment. If the viewers of the site can’t actually interact, since commenting is only allowed for “approved&quot; users, they should realize that the whole thing is just a scam.<p>See any ads on Product Hunt? See any monetization strategies? Oh wait, the whole website is an ad, and only those in the know or those who pay will get featured.
aagha超过 9 年前
It&#x27;s interesting to read all these comments about PH over a year after previous posts (0,1) about PH&#x27;s transparency. @rrhoover&#x27;s comments are especially interesting as they indicate that PH is interested in moving to a more open and democratic (and diverse) promotion platform. Over two years later, it seems its still moving in the wrong direction.<p>0 - <a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=7980403" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=7980403</a><p>1 - <a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=8047647" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=8047647</a>
nodesocket超过 9 年前
This really feeds into my cynical attitude and sentiment that we are part of a rigged system. I&#x27;ve been trying to stay positive about technology and startups, but honestly it is everywhere. Tech news, advertising, fundraising, hiring.<p>Finance and the stock market is rigged the same way. A select few (the rich) get inside info, reporters and analyst write and give positive&#x2F;negative spin on companies and profit, traders screw their customers, it is everywhere. Different market, same behavior.
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nedwin超过 9 年前
Hoover et al can build their product however they want, just be honest and consistent.<p>Looking through old threads I found this cracker of a post in reply to Ryan about their &quot;anti voter ring policy&quot; - which his tweet seems to counteract. <a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=9932641" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=9932641</a>
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tomasien超过 9 年前
Startup advisors regularly take stakes in the full %&#x27;s? Since when? We have tons of advisors none of them have ever asked for a stake.
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forrestthewoods超过 9 年前
I&#x27;ve been visiting HN daily for 4 years. I&#x27;ve never heard of Product Hunt. Is it actually that big of a deal? I&#x27;m sure it&#x27;s been on the front page here and I&#x27;ve missed it. But apparently not all that often?<p>Or maybe this is a case where now that I know the name I&#x27;ll see it everywhere. Funny how that works sometimes...
hoodoof超过 9 年前
I feel like its a mistake to hide content behind &quot;see all&quot; and arrow right buttons. I feel like people look at what is shown to them and they are willing to scroll down but far fewer people are likely to go to the trouble of pressing a right arrow or &quot;see all&quot; button.
AndrewKemendo超过 9 年前
So in other words, the same way everything in the &quot;startup&quot; world works: It&#x27;s who you know.
oelmekki超过 9 年前
Hate everywhere, for a change...<p>I don&#x27;t get why people think PH owes them in any way. Yes, it&#x27;s all about curation. But yes, anyone could post there, provided they have a good product and they socialize a bit.<p>And this is what this is about. To me, PH is a social network for founders. They show off their project, discuss it and get feedback.<p>To all the people blaming how it&#x27;s not egalitarian: would you create a twitter account, avoid engaging with anyone, then complain nobody is following you?<p>The same applies than in any social network: if you want people to get interested in what you&#x27;re doing, start with being interested in what they&#x27;re doing, and chat, a lot.
jbob2000超过 9 年前
This is how I think Shark Tank and Dragon&#x27;s Den work too. The &quot;sharks&quot; all parade their new products on TV under the guise of entertainment, and throw in a couple silly&#x2F;heartwarming ideas and people.
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sixQuarks超过 9 年前
The &quot;products&quot; that appear in the top placements of Product hunt these days are laughable. They&#x27;re mostly features, not products.
callmeed超过 9 年前
<i>&gt; That first submission is it ... it will end up on an internal list of products ineligible for future consideration.</i><p>This can&#x27;t be entirely true. I see featured posts on PH that are nothing more than &quot;Version 2&quot; of some previously featured &quot;products&quot;. But the links go to the same place.
hoodoof超过 9 年前
The worst thing about Product Hunt is that I just don&#x27;t find many of the products very interesting.<p>Oops having read the article - wow - Payola Hunt! <a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Payola" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Payola</a>
dilap超过 9 年前
Yeah, Product Hunt is a curated platform. I think it&#x27;s always been pretty transparent about this?
brw12超过 9 年前
Follow-up: Open letter by the fictional &quot;Liam Cooper&quot;, or how @ProductHunt might respond to recent criticism.<p><a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=10745098" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=10745098</a>
stahlkopf超过 9 年前
I&#x27;ve always imagined sites like these are run by a small circle of insiders, who essentially sponsor or promote specific products. I find it hard to believe the promotional buzz and hierarchy of an entry into a site like this completely natural.
chanux超过 9 年前
Does anybody know how to delete a product hunt account?<p>PS: Apparently you have to email hello@producthunt.com
altonzheng超过 9 年前
How effective is posting something to product hunt really though? I mean, you are basically sharing it to the same silicon valley tech community who live a life very divorced from the majority of people.
api超过 9 年前
PH strikes me as a vanity metric. Does it really get you noticed that much?
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quintin超过 9 年前
The fact that not many readers will “Recommend” this article on Medium but has 146 upvotes on HN speaks of the circle that Ryan has and pros of the anonymity that HN provides.
chinathrow超过 9 年前
TL;DR: it&#x27;s mostly rigged by some users with privileges.
manigandham超过 9 年前
And now there&#x27;s <a href="https:&#x2F;&#x2F;www.openhunt.co&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.openhunt.co&#x2F;</a>
aagha超过 9 年前
A lot of anger here for PH, but why not the people that back it? The Angel investors are listed on their site [0].<p>Are some of these folks so powerful that if you tweeted at them that they&#x27;re backing a corrupt bro-club you&#x27;d lose any chance of funding?<p>0 - <a href="https:&#x2F;&#x2F;www.producthunt.com&#x2F;about" rel="nofollow">https:&#x2F;&#x2F;www.producthunt.com&#x2F;about</a>
varunjuice超过 9 年前
Product hunt is native advertising.
pbreit超过 9 年前
So it&#x27;s not perfect and helps to know someone. Welcome to the real world!
Angostura超过 9 年前
The parallels with the whole Digg v4 debacle seem quite pronounced.
artur_makly超过 9 年前
How Meta is this?
anon8418超过 9 年前
I feel the point of PH is not to create a real business in the sense of earning money by selling you a product or service, but rather to establish personal brand equity and influencing power of the management team.<p>This can be useful for future projects (such as finding funding), to increase their standing in the SV community, and to establish themselves as marquee valley power brokers.<p>In this sense, it doesn&#x27;t make much sense to add more transparency and voting control to ordinary users.<p>This is pure speculation and assumes the worst. So take this with a grain of salt.
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intrasight超过 9 年前
And since not I nor anybody that I know has ever heard of or used Product Hunt - why do I care?