I think they're on the right track with a wide pay-for-content subscription, but I think they're missing that what people don't like is being tracked, not ads themselves.<p>Ads can be ignored easily enough, especially with a blocker. Why pay for a service that you can get with an ad blocker?<p>What's needed is a Spotify premium-style model, where a monthly subscription is paid by the user, which is distributed to the content producers. (Or perhaps a tiered or capped system, where payment is tied to amount of content consumed). Such a system would also enforce better content being produced, with linkbait and sites designed for users to erroneously click on ads becoming non-viable.<p>Single-source subscriptions (like a newspaper would be) don't make sense for the internet. Distribution costs are negligible compared to print, and ease of accessing content is not tied to geography.