We launched our product (<a href="https://missiveapp.com" rel="nofollow">https://missiveapp.com</a>) in closed beta last Autumn, and I can assess from our experiments that the only thing we did that gather a lot of attention was our "A Brief History of Email Apps" (<a href="http://email-apps-timeline.missiveapp.com/" rel="nofollow">http://email-apps-timeline.missiveapp.com/</a>), a timeline of all the email clients released since the '90, a side project.<p>All our blog posts failed to gather eyeballs. We tried on our blog (<a href="https://missiveapp.com/blog" rel="nofollow">https://missiveapp.com/blog</a>) and on Medium (<a href="https://medium.com/@plehoux" rel="nofollow">https://medium.com/@plehoux</a>).<p>We are probably not good at writing compelling and viral content. It's hard. It's a unique and rare talent. You need to write about subjects that matter to people, subjects of our time.<p>To me, 37 signals (<a href="https://m.signalvnoise.com" rel="nofollow">https://m.signalvnoise.com</a>) are the master of this game.<p>I don't think blog post are dead; it's just harder to get noticed. But isn't it the same for everything else.<p>I enjoyed the blog post and did, in fact, learned about the crew product. :)