There's also this 6 minute FT podcast on the worst corporate guff for 2015. McKinsey, Starbucks, Twitter, Alphabet all get a mention<p><a href="http://podcast.ft.com/2016/01/04/time-to-get-stoked-by-the-years-worst-corporate-guff/" rel="nofollow">http://podcast.ft.com/2016/01/04/time-to-get-stoked-by-the-y...</a><p>And perhaps I can add one too: reached out. This is used more by tech journalists than by businesses but it sounds very odd to me.<p>Instead of simply saying: <i>we contacted acme corporation for comment</i>, writers say <i>we reached out to acme corporation for comment</i>. When I think of the phrase 'reached out' I think of someone reaching out to another person in sympathy or support or friendship. That's why the idea of 'reaching out' to a corporate body sounds strange. Why not simply say 'contact' instead?