Revenue, revenue, revenue.<p>Apple haven't even bothered to talk about market-share, because they _don't_ care. They only care about how much revenue they get. Market-influences that obviously, but they're willing to remain in a smaller portion of the market -- smart-phones -- if it nets them greater revenue.<p>Which is does. As Jobs pointed out in his last keynote, Apple has made more money than Nokia. He didn't mention market-share.<p>End of the day it's the company with the most money that wins.<p>So, with a big war chest of money, strong revenues and an intention to gain more market-share; Apple is only just beginning it's war on the phone market. If I were a gambling man, I'd bet on them releasing a cheaper version of the iPhone in the future -- this is a no-brainer, since it would be the same pattern they've followed with the iPods and Macbooks. Nokia and their peers should be freaking out.